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Collaborating with popular franchises can be a highly effective way for mobile games to drive engagement, and that has never been more clear than it was during September. Over the…

Cherry Blossom season, White Day, and St.Patrick celebrations – March was another busy month for mobile games, featuring plenty of collaborations between big franchises and some major updates to popular…

Casino games are a rather odd bunch in comparison to other mobile game genres, as they are not “video games” in the traditional sense, but rather mobile extensions of the…

Building relationships with users As our world grew increasingly digitally connected, we in the games industry thrived at the frontier. We were skilful and quick to embrace and expand the…

Battle Passes have been around the game industry for a while now. It was truly popularized by Battle Royale games and, foremost, Fortnite. For a while, it was a feature…

August saw major shakeups in the mobile game market, notably the launch of Epic’s Game Store on mobile devices, which opened Fortnite and Fall Guys to millions of potential new…

August can be a quiet month in the mobile market as we move out of the holiday period, so we’ve combined the biggest updates from the mobile market in July…

As weeks turn into months and months into years, we have seen a lot of interesting trends happening in the global mobile phone game market. To make sure that these…

As we wrap up the first half of 2021, in this episode of The Mobile Gamedev Playbook, we have asked our analysts to spell out what have been the biggest…

As we wrap up the end of the year, this episode of The Mobile Gamedev Playbook looks back at what 2021 brought to the mobile gaming industry in the US,…