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Last month we launched our new monthly blog series, in which we gather the previous month’s major mobile game updates and other market highlights into a convenient summary. In this…

Last March was an update-filled month for mobile game markets, and especially the US market saw several interesting new games entering the US top 200 grossing list. Moreover, Japan’s market…

Last August, when we looked at whether the mobile shooter market was too crowded, we said that the one subgenre developers should stay clear of on mobile is battle royale. Many…

Keeping up with the latest monetization trends in mobile gaming can be challenging. The landscape is constantly evolving, with new monetization methods, challenges, and innovations constantly popping up. If you…

June marked a significant month for the mobile market, with a trio of real-life events incorporated into LiveOps strategies for some of the biggest mobile games. Fortnite invited players to…

July was an exceptional month for mobile gaming, with some of the biggest titles on the market launching major updates that introduced new gameplay mechanics, monetization options, and collaborations with…

July saw plenty of summer-themed events making a return to games, including Genshin Impact and Umamusume Pretty Derby (ウマ娘プリティーダービー), while some of the mobile market’s biggest names such as Apex…

Join us for another episode of the Mobile Games Playbook as we dive into the world of mobile growth marketing and user acquisition. Guiding us through these crucial aspects of…

Join us as we unravel the exciting details of the latest addition to the Pokémon universe: Pokémon Sleep. This innovative app has taken the concept of gamification to a whole…

Join us as we explore the latest trends, challenges, and innovations in mobile game design, advertising, and revenue generation. In this episode, we thoroughly examine the mobile gaming landscape, focusing…