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September was a busy month for battle passes, with new and additional battle passes being added into major titles, including Hearthstone, Diablo Immortal, League of Legends: Wild Rift, Merge Mansion,…

September saw a significant platform evolution from Roblox and a series of notable launches and events from leading titles. User-generated content (UGC) and time-limited events are emerging as popular strategies…

Seasonal events are a great way for mobile game studios to boost their revenue, and October provided no shortage of them, with Whiteout Survival, My Perfect Hotel, and many more…

Seasonal Collectible Albums have seemingly got everyone on mobile in a twist, or should we say a tangle? Last month, Rollic’s Twisted Tangle became the first hybrid casual title to…

Say farewell to The Mobile GameDev Playbook, as we introduce the new and improved Mobile Games Playbook, brought to you by Liftoff.    Spotify, BuzzSprout, TuneInRadio, iHeartRadio – If you…

RPGs are a staple of gaming stemming from the very first text-based adventures. On mobile, they remain one of the largest genres with around 14% market share (US iOS). Hits…

Rounding out the first quarter of 2023 were a host of major updates to some of the mobile market’s biggest titles as developers continued to drive player engagement through March.…

Roblox is not a new thing – it has been around for almost a decade already, but only during the last couple of years, it has been able to gain…

Rewards are an intrinsic part of all games. In fact, it would be impossible (and totally nonsensical!) experiment to create a game that wouldn’t reward the player in any fashion.…

Promotional collaboration events in mobile games are still a hot topic after a steady rise in popularity in the US market since 2017. But did you know that collaboration events…