Deconstructing Empires & Puzzles

Deconstructing Empires & Puzzles

Zynga is doing well, very well. Even more so since the first of January this year. This was the date that the Social Game giant had acquired Small Giant Studios, as…
GameRefinery Player Motivations & Archetypes

GameRefinery Player Motivations & Archetypes

When it comes to games and especially free to play mobile games, the competition for players’ attention and engagement is fierce. To find success in this crowded market, every developer…
Casual Game IAP Monetization Trends

Casual Game IAP Monetization Trends

Since the early days of free to play mobile gaming, monetization has been the talk of the town. Resistance, reluctance, and rage were common among mobile gamers as designers were…