Posts by MMOMAX

3 Questions With King: Use Data And Analytics To Up Your Game The App Economy is maturing, opening up new opportunities for app companies and developers to turn their game…

Feature Spotlight: In-Game Events And Market Trends Joel Julkunen, VP of Games 24 November 2016 We continue our Feature Spotlight series with a deep-dive into the world of in-game events,…

New Game Overview & Implementation Tags Lauri Heikkinen, Head of Product 30 November 2016 IMPROVED GAME OVERVIEW PAGES Game Overview pages got a huge update that has been long due! With…

4 Qs With Adam Gal-Ed: Use Data To Define And Achieve KPIs For Your Game In response to reports and predictions calling out data-driven app marketing – and UA –…

New game features & weight update Joel Julkunen, VP of Games 1 January 2017 We’ve rolled our monthly update for POWERSCORE® calculations to adjust them to match the current market…

Feature Spotlight: Gifts Multiple Times a Day Joel Julkunen, VP of Games 10 January 2017 This year’s first Feature Spotlight post takes on another retention driving feature closely related to…

Don’t Blame Marketing for Product Failures Taija Kanerva, Chief Game Analyst - Japan 17 January 2017 Actually, this headline is misleading. You definitely should blame marketing, but not quite in…

Finding the product-market-fit for your game concept – Doing preliminary market research with Game Explorer Lauri Heikkinen, Head of Product 24 January 2017 Product-market-fit and why it’s importantAs Jernström and…

Things You Need to Know about Live Events in Japanese Mobile Games Taija Kanerva, Chief Game Analyst - Japan 9 February 2017 One of the things I love about Japan…

Limited Time Events in Japanese Mobile Games, part II – From Sakura to Matsuris Taija Kanerva, Chief Game Analyst - Japan 15 February 2017 In this series of blog posts,…