Episode 40: Merging to the Top – The Development of EverMerge
We are examining the merge genre and EverMerge. In this episode of the Mobile GameDev Playbook, we’re joined by Sergey Neskin, the CEO & co-founder of Neskin Games, and Chief…
Episode 17: Designing Your Audience for Mobile Games with Richard Bartle
We are a bit starstruck in this episode of The Mobile GameDev Playbook, with guest Richard Bartle! Listen in to learn more about best practices for audience design, taxonomies of…
Take Your Game’s Retention To The Next Level With Collaboration Events
We all know that a key part of sustained success in today’s F2P mobile market requires solid live ops execution – in other words, you need to be able to…
Checkmate: Discussing the Rise of Chess Games on Mobile
Video games have come a long way since they were first conceptualized in the 1950s, with expansive open worlds that can fit right in your pocket, but you don’t need…
Is the Mobile Shooter Market Saturated? Top Tips on How to Innovate in a Crowded Genre
Video games and shooters have been entwined since the early ‘90s. The genre shot into popularity with the release of id software’s DOOM, selling nearly 10 million copies in just…
Best Practice and Strategies for Targeted IAP Offers in Mobile Games
User acquisition has become increasingly challenging for mobile marketers ever since Apple introduced its App Tracking Transpency (ATT) policy in April 2021. Companies have since been forced to seek permission…
Mobile Game Publishers Are Bypassing Google and Apple Store Cuts With External Web Stores
Update 04.25.23: On Monday, April 24th, 2023, a federal appeals court largely sided with Apple in its battle with Epic Games over app store policies. While the court ruled in favor…
Making of an Idol – Celebrity Theme in Japanese Mobile Games
Umamusume Pretty Derby took Japan by storm from launch and has maintained its position in the top-grossing 5 for a couple of months now. While the game has a clear…
Product Update May 2022: Tweaks to Data Visualization
Tweaking data is a constant effort here at GameRefinery, and we are always delighted to do so based on user feedback! Since launching Market Trends, we have heard the same…
Breaking Down the Biggest Trends Shaping the Mobile Gaming Landscape
Trends come and go, but some of this year’s biggest mobile gaming trends have staying power, which means we’ll see more refinement rather than radical innovation. While many of the…