First Impression Seals the Deal – Introducing Onboarding Best Practices PART 1
How to make sure a new player feels welcome, knows what to do and in what order, has the means and resources to do it, and gets hooked while doing…
Power of Storytelling in Blockbuster Casual Games?
How is modern-day storytelling in casual games evolving? What data & UX-driven trends are emerging in the narrative of blockbuster casual games? Let’s find out… Editor´s note: This article is…
Episode 38: License to Game – Licensing and IPs in Mobile Games
How can brands get their IPs into mobile games? In this episode, we discuss the complexities and processes of how brands and licenses can get their IPs into mobile games.…
Keep Your Players Coming Back – Introducing Onboarding Best Practices PART 2
Holding on to the players is not an easy task to do, especially when it’s new players who are just getting to know the game. With the right types of…
From Idol Culture to Gacha Mechanics: A Deep Dive into Japan’s Mobile Gaming Market
Historically, Japan has always been at the forefront of video game innovation, giving birth to cultural phenomena such as Pokemon, Final Fantasy, and even The Legend of Zelda. It’s hardly…
How Nexters’ Hero Wars Stayed on Top with a Winning Events Strategy
Hero Wars is a popular RPG game that launched in 2016 to steady success. Since 2019, Hero Wars has consistently held a top 100 grossing position on US iOS, a testament to…
Analyst Bulletin: Mobile Game Market Review October 2021
Here’s our wrap-up of the biggest mobile game updates from October. Halloween updates are aplenty; October brought some major changes across plenty of titles along with some killer timed events.…
How GameRefinery Helped Genesis Backed Holy Water Develop a Metagame to Grow Their Audience
Here at Holy Water, we have worked hard to establish ourselves as a leading Tech company focusing on creating innovative products. Founded in 2020 within Genesis, we are proud to…
How GameRefinery Helped Gazeus Games Identify Profitable Features for its Games
Here at Gazeus Games, we’ve focused on creating amazing games for our players since 2006. As one of Brazil’s largest casual and social games companies, we’re proud to have released…
Buffing the Mobile Game Brand With Music Videos
Here at GameRefinery, we focus on game features and what is happening within the game but every now and then, we notice some trends surrounding the mobile games we track.…