Year: 2026

With 2022 coming to a close last month, mobile games across the market sought to end the year on a high note with major updates, massive collaborations and plenty of…

Why have some of the biggest names in the industry pivoted away from gacha-based monetization systems? Join us as we explore the response from players to these changes in popular…

While some mobile games in the market leaned into the Halloween festivities this year with spooky collaborations, others continued to innovate with deep meta-systems and surprising new monetization models. Established…

While a healthy player engagement keeps the blood in your game in circulation, it is monetization that provides the oxygen for any game to survive without life support. Now, monetization…

Whether you’re a fan of the movies or not, it’s no secret that cinema audience numbers have struggled to recover since the pandemic. The situation isn’t showing any signs of…

Whether you are planning a new game or trying to work out why the game you launched isn’t performing as expected, one of the first things you need to confirm…

Whether it’s a book, TV show, or movie, most of us have become engrossed in the story of our favorite characters; our eyes glued to the pages or screen, waiting…

When we put together our extensive list of battle pass and subscription plan implementations at the end of last year, it didn’t leave much room for studios to surprise us with new…

When we push our games live here at Ubisoft, we closely monitor our player data and daily revenues, and we plan our updates based on player needs and as well…

When it comes to monetizing a free-to-play game there are often two choices to choose from: whether you monetize through in-app purchases made with real money or whether you choose…