Umamusume Pretty Derby Deconstruction
Earlier this spring at the end of February, Cygames‘ Umamusume Pretty Derby (ウマ娘プリティーダービー) took the Japanese iOS gaming market by storm, busting its way to the number one position on…
Mobile GameDev Playbook Episode 7: Getting to Grips with the RPG Genre with Facebook Gaming
Drawing from insights gained from Facebook and GameRefinery’s brand new report on mobile gaming genres, this episode of the Mobile GameDev Playbook delves into the popular RPG Genre. Titled ‘Genre…
Analyzing the Hype Around Home Decoration Systems and the Gameplay Elements Building Their Success
Don’t you just love virtual homes? You can free your imagination and build the home you’ve always dreamed of but could never quite afford. Similarly, you can unleash your personality…
Episode 59: Going Global – How Chinese Gaming Apps can succeed on the global stage
Dominating the App Store charts, Chinese mobile games are captivating players worldwide. But what’s their secret? This episode of the Mobile Games Playbook dives deep with Liftoff’s experts, Kalle Heikkinen, Chief…
Episode 54: Unlocking LiveOps Success – Lessons from Mobile GameDev Award Winners
Discover the strategies that drive award-winning LiveOps! In this episode, we analyze the Mobile GameDev Award winners, revealing their secrets to boosting engagement and revenue. Spotify, BuzzSprout, TuneInRadio, iHeartRadio…
What Can Wordle Learn From F2P Word Games?
Creating a game that has the entire world talking about it is a pipe dream for most app and mobile game creators, but it’s a dream that actually came true…
Road to LiveOps – Using Market Share to Analyze Top-Grossing Games in the Same Subgenre
Congratulations! You are approaching the inevitable soft launch of your game for which you’ve burned a fair share of midnight oil. Though to be warned, the real work begins now…
How to Leverage Trends and Motivations to Build Better Casual and Hyper-Casual Games
Competition is fierce in the mobile game market, but even more so for developers of casual and hyper-casual games. Thousands of new games and apps targeting casual and hyper-casual audiences…
Casual Gaming Trends Snapshot Report: March 2022
Competition in the Casual gaming market is fierce. Making it into the top-100 grossing charts has never been more difficult, but keeping your place once you’ve made it into the…
Attracting and Retaining Players with Collection Systems
Collections have always been a big part of the meta layer, especially in mid-core RPGs, but in the early days when it came to other mobile genres like shooters or…