Month: January 2026

This episode delves into the dynamic and diverse world of women in gaming. Karen Chen, Account Executive at Liftoff, and Paula Neves, Senior Product Manager at Zynga, join us to…

They say imitation is a form of flattery, and there’s no shortage of mobile games that share a striking similarity with other popular titles in the PC, console and mobile…

There’s no hiding from the fact that the mobile game market is facing challenging economic conditions. This is for a multitude of reasons, from post-pandemic changes in player behavior and…

There’s no escaping the fact that 2022 was challenging for some mobile game studios. After a decade of phenomenal growth, factors including a global recession, post-pandemic changes to consumer behavior…

There is a new Match 3 on the block and it’s taking on casual games genre with both guns blazing! You (the reader) shouldn’t act surprised, though. The previous 3…

There are several strategies that game developers can follow to monetize their mobile games, and hundreds of different monetization methods. As the mobile game industry continues to innovate with new…

The Walking Dead: Survivors is a fairly new 4x Strategy game that, at first glance, resembles a lot of KingsGroup Holdings’ State of Survival mobile game. Given State of Survival…

The social gaming trend is taking mobile games by storm and so the quest to innovate social elements intensifies. Even the single-player casual genres have seen a shift towards more…

The rise of hybridization in mobile games has resulted in game developers experimenting with new gameplay mechanics and features from other genres to drive engagement, something that’s often done via…

The onboarding period is the delicate phase where the player’s relationship to the monetization mechanics of the game is often decided – for better or worse. In the beginning, the…